NKDashboard

Acquisition Analytics

Funnel, spend, win rate, and cost per acquisition.

Total Spend
Domains Won
Win Rate
Cost / Acquisition
Funnel Overview

Live count of domains currently sitting at each lifecycle stage.

Win Rate Trend

Daily win rate from the acquisition_analytics_daily rollup.

Cost per Acquisition

Daily spend ÷ domains won.

Domains by Stage Trend

Shortlisted, approved, ordered, and won domains per day.